The NikeiD experience was designed as a standalone website that offered extensive customization possibilities to the Nike customers on a base of selected products.

The natural evolution of the NikeiD functionality integrates the standalone experience into a flexible NikeiD module, which can be used freely across the numerous Nike brand sites. The new customization module becomes content aware and displays specific customization possibilities according to the category site it lives on: the designs below show how the NikeiD module would work on the Nike Soccer site, allowing the user to select particular terrain conditions and specific settings related to the product in question.