Serio.us · is crafted in San Francisco, CA.
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Serious Situations
2008 2016

Design & Creative Leadership

Creating semantically coherent design systems.

Overview
Hyper Island alumni, ex AKQA, R/GA, Odopod, Fantasy.
Passionate about product design, branding and design systems.
Full education and professional experience available in PDF format (135 Kb) LinkedIn
Stay curious, be serious ®
Ongoing
May 2016

Just Press Play
Coming Soon

Abstract
Product, platform design, marketing & strategy

Stream tens of thousands of movies and TV shows for free across responsive web, Android, iOS and OTT platforms.

Notes
This product will launch momentarily and is not available for public viewing at this time.
1 of 5
Completed
April 2015

Microsoft Design Language

Abstract
Platform and systematic design

Evolving Metro into a functional language which scales across the Microsoft ecosystem.

Collaborators
Ramiro Torres
2 of 5
Completed
March 2013

Designing Xbox One

Abstract
Product and systematic design

Redefining the design language for the world's most popular console.

Collaborators
Fantasy, Ramiro Torres & the Xbox team
3 of 5
Completed
August 2014

Branding Impossible

Abstract
Branding and brand guidelines

A semantically coherent design system built for daily use.

Collaborators
Impossible Bureau
4 of 5
Completed
February 2015

Snapfish Reborn

Abstract
Product design, marketing & strategy

Imagine, create and share memories with the ones you love.

Collaborators
Sacha Jerrems, Dennys Hess, Wesley Schäuble
5 of 5
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Archive
Eighteen projects created between 2008 and 2014

'08 — '14

Body of works collected between 2008 and 2014.

Come back soon!