Serio.us · is crafted in San Francisco, CA.
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Serious Situations
2008 2016

Designer & Creative Director

Passionate about product design, branding and design systems.

Overview
Hyper Island alumni, ex AKQA, R/GA, Odopod, Fantasy.
Working on product and branding for Nike, Microsoft, Apple, Samsung & more.
Full education and professional experience available in PDF format (135 Kb) LinkedIn.
Stay curious, be serious ®
Completed
April 2015

Microsoft Design Language

Abstract
Product and systematic design

Evolving Metro into a functional language which scales across the Microsoft ecosystem.

Collaborators
Ramiro Torres, Impossible Bureau
1 of 5
Completed
March 2013

Designing Xbox One

Abstract
Product and systematic design

Redefining the design language for the world's most popular console.

Collaborators
Ramiro Torres & the Xbox team, Impossible Bureau
2 of 5
Completed
August 2014

Branding Impossible

Abstract
Branding and systematic design

A semantically coherent design system built for daily use.

Collaborators
Impossible Bureau
3 of 5
Completed
February 2015

Snapfish Reborn

Abstract
Product design, marketing & strategy

Imagine, create and share memories with the ones you love.

Collaborators
Sacha Jerrems, Dennys Hess, Wesley Schäuble, Impossible Bureau
4 of 5
Completed
May 2013

Samsung Mito

Abstract
Product design, mobile strategy

The homescreen which learns from you and works for you.

Collaborators
JoRoan Lazaro
5 of 5
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Archive
Eighteen projects created between 2008 and 2014

'08 — '14

Body of works collected between 2008 and 2014.

Come back soon!