Serious Situations™ / Simone Magurno
Url: www.serioussituations.com
Mail:
Chat: srssttns (AIM) — chat@serioussituations.com (MSN)
Phone: +1 415 323 8102 (USA) — +39 346 011 7966 (ITA)
Post: 265 Fell Street, Apt. 602 — 94102. San Francisco, CA. USA
→ www.behance.net/simonemagurno
→ www.linkedin.com/in/simonemagurno
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About: Born in January of 1984 in Italy. Currently working and working out in San Francisco.
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Clients include: Nike, Microsoft, Xbox, Akqa, McDonalds, Taco Bell, Target, GAP, Cap&Design, Glossom, Epos, Computer Arts, Idn, Second Life.
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Awards & publications: Mention of Honor in Netdiver 1st Digital Art competition (2006).
Interviewed by the italian design portal Design Radar and more recently on Muse (2007).
Featured as Pick Of The Month on IdN Magazine v14n6 (January 2008).
Featured in the article "The art of abstract" in Computer Arts n°145 (February 2008).
Featured in "The Silence Issue", Deleted Scenes release book (April 2008).
Featured in "Semi Permanent Book 2008" (May 2008).
Interviewed in NewWebPick Magazine #16 (July 2008).
Cover Art for Cap&Design #8, Sweden (October 2008).
Participant at Cut&Paste 2009 in San Francisco, USA (February 2009).
Featured in Digital Arts magazine, October Issue (September 2009).
Featured in the book "Designer's Playground", published by Über Books (to be released in 2010).
Featured in the book "Über Games", published by Über Books (to be released in 2010).
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Networks: Depthcore — The KDU — Hyper Island
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Affiliates : Justin Maller, Ravi Vasavan, Perttu Murto, Magomed Dovjenko, Nelson Balaban, Cyrill Clunev, Alexander Radsby, Alexander Otto, Pablo Alfieri, Tore Holmberg, Andreas Widman.
Mail:
Chat: srssttns (AIM) — chat@serioussituations.com (MSN)
Phone: +1 415 323 8102 (USA) — +39 346 011 7966 (ITA)
Post: 265 Fell Street, Apt. 602 — 94102. San Francisco, CA. USA
→ www.behance.net/simonemagurno
→ www.linkedin.com/in/simonemagurno
—
About: Born in January of 1984 in Italy. Currently working and working out in San Francisco.
—
Clients include: Nike, Microsoft, Xbox, Akqa, McDonalds, Taco Bell, Target, GAP, Cap&Design, Glossom, Epos, Computer Arts, Idn, Second Life.
—
Awards & publications: Mention of Honor in Netdiver 1st Digital Art competition (2006).
Interviewed by the italian design portal Design Radar and more recently on Muse (2007).
Featured as Pick Of The Month on IdN Magazine v14n6 (January 2008).
Featured in the article "The art of abstract" in Computer Arts n°145 (February 2008).
Featured in "The Silence Issue", Deleted Scenes release book (April 2008).
Featured in "Semi Permanent Book 2008" (May 2008).
Interviewed in NewWebPick Magazine #16 (July 2008).
Cover Art for Cap&Design #8, Sweden (October 2008).
Participant at Cut&Paste 2009 in San Francisco, USA (February 2009).
Featured in Digital Arts magazine, October Issue (September 2009).
Featured in the book "Designer's Playground", published by Über Books (to be released in 2010).
Featured in the book "Über Games", published by Über Books (to be released in 2010).
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Networks: Depthcore — The KDU — Hyper Island
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Affiliates : Justin Maller, Ravi Vasavan, Perttu Murto, Magomed Dovjenko, Nelson Balaban, Cyrill Clunev, Alexander Radsby, Alexander Otto, Pablo Alfieri, Tore Holmberg, Andreas Widman.
Computer Arts UK editorial design (2009)
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Computer Arts, Europe's best selling graphic design magazine, commissioned an eight page illustration for their feature article "Promote Yourself".
In collaboration with Jo Gulliver's art direction, we established an abstract visual language inspired to my Cap&Design cover design that could complement and enrich the article, without distracting from the actual content.
In collaboration with Jo Gulliver's art direction, we established an abstract visual language inspired to my Cap&Design cover design that could complement and enrich the article, without distracting from the actual content.
Art Direction: Jo Gulliver
Design: Simone Magurno
Design: Simone Magurno
Nike Football light series prints (2009)
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Along with the direction of Nike's apparel Art Director Jason Murphy, i created a series of four large scale A1 prints for apparel and poster application using a visual language developed specifically for this project, which was inspired from my previous work entitled "Light Series".
Utilizing that as a base and evolving the visual language we worked on tying together strong graphical elements and Nike Football athletes Shawne Merriman, Larry Fitzgerald, Laidanian Tomlinson and Adrian Peterson.
Utilizing that as a base and evolving the visual language we worked on tying together strong graphical elements and Nike Football athletes Shawne Merriman, Larry Fitzgerald, Laidanian Tomlinson and Adrian Peterson.
Art Direction: Jason Murphy
Design: Simone Maguno
Design: Simone Maguno
Magen-ethic (2009)
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Cyrill is one of the most forward thinking designers i've met in the last couple of years, one that really has his own style and doesn't just follow the beaten path.
I was excited to work with him on this piece.
I was excited to work with him on this piece.
Design: Simone Magurno, Cyrill Clunev
Nike Basketball W.N.I.K.E. landing page (2009)
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As part of the maintenance for the W.N.I.K.E. site, we developed a series of landing pages proposals that worked as an interstitial state before the site experience, without sacrificing the existing Nike Basketball site structure.
Agency: AKQA
Art Direction: Jimmy Soat
Design: Simone Magurno
Art Direction: Jimmy Soat
Design: Simone Magurno
Nike Pro Training landing page (2009)
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Design of the System Of Dress for the Nike Pro site page within the existing Nike Pro site design.
Nike wanted to tell the story of how professional athletes suit up with their Nike Pro gear through a series of photo collages of their most known sportpersons.
Nike wanted to tell the story of how professional athletes suit up with their Nike Pro gear through a series of photo collages of their most known sportpersons.
Agency: AKQA
Art Direction: Jimmy Soat
Design: Simone Magurno, Kyle Yugawa
Art Direction: Jimmy Soat
Design: Simone Magurno, Kyle Yugawa
Nike Running (2009)
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Concept and design of the products section of the new Nike Running site.
The new designs offers flexibility in displaying Nike Running's line of products across the different shoe silos (competition, lightweight, cushioning, stability) for each of the locales in the Asia Pacific.
The new Nike Running site will incorporate the features of the existing Running site into the Nike OS. The product section of the site takes integrates seamlessly with the new layout and framework.
The new designs offers flexibility in displaying Nike Running's line of products across the different shoe silos (competition, lightweight, cushioning, stability) for each of the locales in the Asia Pacific.
The new Nike Running site will incorporate the features of the existing Running site into the Nike OS. The product section of the site takes integrates seamlessly with the new layout and framework.
Agency: AKQA
Art Direction: Chantal Mora
Design: Simone Magurno, Chantal Mora
Art Direction: Chantal Mora
Design: Simone Magurno, Chantal Mora
Nike Football Manchester United Asia Tour (2009)
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Manchester United Asia Tour 2009 its the club's fifth tour to the continent in the last decade. The Tour will include stops in Jakarta for the first time, Seoul, Kuala Lumpur and China, with the details of the China stop to be confirmed at a later date.
As a technical sponsor of the team, the Nike Football Manchester United Asia Tour website follows Manchester's athletes on and off the field, aggregating all the reporter's material (photographs from Flickr, tweets from Twitter and videos from YouTube) in one convenient location.
As a technical sponsor of the team, the Nike Football Manchester United Asia Tour website follows Manchester's athletes on and off the field, aggregating all the reporter's material (photographs from Flickr, tweets from Twitter and videos from YouTube) in one convenient location.
Agency: AKQA
Art Direction: Joel Francke
Design: Simone Magurno, Dustin Blouse
Art Direction: Joel Francke
Design: Simone Magurno, Dustin Blouse
We Run SF (2009)
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WeRunSF is a side project developed during my internship at AKQA.
We developed a fully featured video journal which incorporates the following functionalities: adding comments to videos, RSS feed to keep up to date as new content gets published to the site, fullscreen view, deep-linking, copy URL to clipboard, post to Facebook and continuous-play as well as a customized iPhone version.
We developed a fully featured video journal which incorporates the following functionalities: adding comments to videos, RSS feed to keep up to date as new content gets published to the site, fullscreen view, deep-linking, copy URL to clipboard, post to Facebook and continuous-play as well as a customized iPhone version.
Art Direction, Design & Motion Graphics: Simone Magurno
Flash Development: Tore Holmberg
Project Managment & iPhone Development: Andreas Widman
Flash Development: Tore Holmberg
Project Managment & iPhone Development: Andreas Widman
Interface designs (2009)
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Interface design explorations for various desktop and handheld device projects, including concepting, functional wireframing and user journey testing.
Each element of the UI was drawn Illustrator to be comfortably used in motion studies for the products.
Each element of the UI was drawn Illustrator to be comfortably used in motion studies for the products.
Design: Simone Magurno
McDonald's URL template site (2009)
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Development of a flexible web template for McDonald's US which will be distributed to other McDonald's locales across the world.
With the team at AKQA, we developed a fully customizable website which integrated straight out of the box with McDonald's existing content management system, offering the flexibility the different countries needed for localization purposes (language and content wise).
An extensive documentation including site specifications and an introductory document to the project was delivered in the form of a digital presentation along the site designs.
With the team at AKQA, we developed a fully customizable website which integrated straight out of the box with McDonald's existing content management system, offering the flexibility the different countries needed for localization purposes (language and content wise).
An extensive documentation including site specifications and an introductory document to the project was delivered in the form of a digital presentation along the site designs.
Agency: AKQA
Art Direction: Edwin Veelo
Design: Simone Magurno
Art Direction: Edwin Veelo
Design: Simone Magurno
EPOS credit cards (2008)
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EPOS commissioned a special edition of their credit cards to 100 designers around the world. Each card has a limited run of 1000 pieces and i was chosen to represent Italy for this project.
Kjetil form Bleed asked me for an abstract illustration, below are the three proposals i made — the approved one is bigger.
Kjetil form Bleed asked me for an abstract illustration, below are the three proposals i made — the approved one is bigger.
Agency: Bleed
Art Direction: Kjetil Wold
Design: Simone Magurno
Art Direction: Kjetil Wold
Design: Simone Magurno
Candace Meyer (2008)
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→ site offline
We developed Candace Meyer's porfolio with a clear priority in our heads: leave as much space as possible to her beautiful imagery.
Meyer's work showcases great pieces of conceptual photography, which must live into their specific context. For this reason, we developed the possibility of showcasing the photographs as dyptics without sacrificing the full view of the image, through a smart drag & drop explore function.
The website features a movie player to showcase the short films directed by Candace Meyer herself.
This project was developed as a part of our education at Hyper Island, at not cost for the client.
The content of the site was organized hierarchically following a two-dimensional space and was centered around the concept of sliding: albums are categorized and displayed vertically, while single images slide horizontally from the sides of the screen.
Intelligent arrow-keys navigation is enabled to quickly navigate through the content.
The website features a movie player to showcase the short films directed by Candace Meyer herself.
This project was developed as a part of our education at Hyper Island, at not cost for the client.
The content of the site was organized hierarchically following a two-dimensional space and was centered around the concept of sliding: albums are categorized and displayed vertically, while single images slide horizontally from the sides of the screen.
Intelligent arrow-keys navigation is enabled to quickly navigate through the content.
Art Direction & Design: Simone Magurno
Development: Tore Holmberg, Max Olander
Project Management: Andreas Widman
Development: Tore Holmberg, Max Olander
Project Management: Andreas Widman
Coverbandit (2008)
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As a part of the Design Specialization module at Hyper Island we were asked to develop a concept and a working prototype which consisted in the creation of an alternative interface and a mash-up from existing web platforms.
We decided to gather information from LastFM together with Amazon to create a 3D experience for the music lover. After the user has performed the first search, its possible to browse albums, flip their covers and find similar artists.
This is an ongoing project in a beta phase. Additional features such as song audio streaming and direct purchase from iTunes will be implemented in the future.
We decided to gather information from LastFM together with Amazon to create a 3D experience for the music lover. After the user has performed the first search, its possible to browse albums, flip their covers and find similar artists.
This is an ongoing project in a beta phase. Additional features such as song audio streaming and direct purchase from iTunes will be implemented in the future.
Art Direction & Design: Simone Magurno
Development: Tore Holmberg, Kasper Kuijpers, Anton Woll Söder
Development: Tore Holmberg, Kasper Kuijpers, Anton Woll Söder
Creatives Unlimited (2008)
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Creatives Unlimited site
Creatives Unlimited was the biggest project of this year at Hyper Island. We created a site to promote our class, taking inspiration from the networking concept which has always been a distinguishing feature of the education at Hyper Island.
We developed the concept of an interactive globe where past, current Hyper Island students and agencies could tag their location, forming an interactive and up to date map of the digital media industry today.
We developed the concept of an interactive globe where past, current Hyper Island students and agencies could tag their location, forming an interactive and up to date map of the digital media industry today.
Art Direction & Design: Simone Magurno, Erik Jonsson
Flash Development: Tore Holmberg, Kasper Kuijpers
Back end Development: Niklas Palm
Video Production: Kristoffer Ekman, Kim Jerbo
Print & Promotional Material: Hans Jørgen Wærner, Fredrik Zirath
Project Managment: Andreas Widman, Johanna Tannerfors
Flash Development: Tore Holmberg, Kasper Kuijpers
Back end Development: Niklas Palm
Video Production: Kristoffer Ekman, Kim Jerbo
Print & Promotional Material: Hans Jørgen Wærner, Fredrik Zirath
Project Managment: Andreas Widman, Johanna Tannerfors
Cap & Design #8 cover art (2008)
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Cap&Design, the best selling design magazine in Sweden, commissioned me the cover art for Issue #8.
Johan Blomgren asked me to create a three-dimensional type treatment to capture the making of the typeface featured in the magazine.
Johan Blomgren asked me to create a three-dimensional type treatment to capture the making of the typeface featured in the magazine.
Art Direction: Johan Blomgren
Design: Simone Magurno
Design: Simone Magurno
Desired Hearts (2008)
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Desired Hearts is a new player on the t-shirts market, which devolves a percentage for each purchase to charity.
Matt Fruge choose me as one of the four featured artists to produce a commissioned artwork for their first run on tees.
Matt Fruge choose me as one of the four featured artists to produce a commissioned artwork for their first run on tees.
Art Direction: Matt Fruge
Design: Simone Magurno
Design: Simone Magurno
Published Illustrations (2006-2008)
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Illustrations done for various online and print publications (IdN Magazine, Depthcore, Deleted Scenes Magazine, Computer Arts, Slick Corea album artwork, Semi Permanent Book 2008, Omega Code).
The most of those illustrations are in a vector format for scalability purposes, while others are drawn with mixed media.
The most of those illustrations are in a vector format for scalability purposes, while others are drawn with mixed media.
Design: Simone Magurno
Abstract Illustrations (2006-2008)
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Vectors illustrations done for various publications, contest entries an so on.
Design: Simone Magurno
Logos and wordmarks (2006-2008)
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Selection of logos and lockups developed for various projects over the last couple of years.
Design: Simone Magurno
All material property of Simone Magurno. Logos and brand names are property of the respective owners — Stay Strong.